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Scotland's largest bathrooms retailer based in Hillington always had great success offline but just wasn't performing as well online. Our brief was to dramatically increase online sales to make their website a key driver of new customers.

Challenge

The website was suffering from a low conversion rate, poor check-out process and low levels of traffic. The clients previous marketing experience had left them with poor results and a lack of faith in online marketing methods. For the client to truly buy into digital they had to see a direct bottom line impact between spend and customer revenue.

Solution

The solution began with solving the buyers journey through to payment and consulting on how to improve the website to aid conversions. With the introduction of a shorter payment journey, product reviews and crisp product images we were able to confidently promote the site U.K. wide. Starting with an online paid campaign to gauge customer demand and what keywords converted we were able to immediately impact the companies bottom line with positive results. Taking this intelligence to start an organic optimisation project along with the addition of re-marketing has boosted their sales far beyond their expectations.

We worked hard across channels to optimise and build out our marketing campaigns across Scotland and together have surpassed the boards expectations for what web can deliver to the bottom line. I always recommend exolab to ambitious companies.

Conel, Wholesale Domestic

Research is a huge part of what makes our work successful. We combine raw data and creativity to optimise your online presence.

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