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Prototyping is the process of taking the knowledge accumulated through user research and other data sources and creating or refining a process using a series of simplified visuals.

These visuals typically illustrate the placement of key pieces of information, form elements, imagery through basic outlines and labels instead of a fully branded website visual. Prototyping is not always a necessary step but can help to visualise and demonstrate the basic functionality of an interface prior to build, eliminating some risk when it comes to production and creating a proof of concept that can be shown to project stakeholders. Our approach to prototyping and wireframing ensures that basic layouts and experiments can be carried through to a design phase without additional work.

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