Engineering Web Design and Marketing Services

When speaking to a potential client, they are going to want to see a site they feel confident driving to and from. Typically, the construct of a well thought out site will exemplify how good the company does business and how accessible your products and services are.

If your company is embarking on a website, here are some key points to bear in mind before you commence the project.

1. What does the customer want?

– Will it be easy to find what they are looking for?- How is the site going to be structured?- Are they going to be able to find their way through it?- Will they be able to find their way out?- What do they need when they visit the site to do it?- Do they like the clean layout?- Are links to external sites open?

2. How many customers are already looking for the products and services your company offers?

This is one of the easiest questions to answer. Look at your best estimates of visitor numbers and compare them to a similar site which provides the same products and services. Take into consideration customer loyalty, but if there is a product they are interested in, ensure you can supply it to them. Do not try to be everything to everyone, keep your inventory to where you can handle-but even keeping it to a manageable level can be expensive if you need to add pages and products.

3. Understand the customer’s budget

If you are selling products, then it is easy to understand how much there is a budget. If you do not understand the customer’s budget-and it is usually more than you think-then find another way to get the product sold. Look into the warehousing/sell price and compare this with the prices you can get elsewhere. Look at the delivery, customer services and pricing, and make sure it is going to be feasible. It may require some comparison shopping to be able to narrow down a price-but when you are considering how much your customers are paying, it makes sense to show exactly how much your product/service is going to cost you to ship and to receive your sale.

4. Interpreting the site

This is something which is sometimes overlooked, and even with expert advice it may go over the heads of the people who are ultimately responsible for getting the site up and running. This is why you should be fairly specific when you are telling someone how much your site will cost. They need to know precisely what your operational costs will be, so they can decide how much it will cost to move on from the company providing the design to the company which actually developed the site.

The question we all need to ask ourselves is-Where is the website going to be anyways?