Email marketing is so often overlooked but is a key component of any comprehensive and successful marketing plan. It’s such a key channel as you can almost guarantee your entire audience has at least one email address each. Combine this with the fact that it typically takes between 5-8 user interactions before a lead converts to a sale constant digital contact is essential to keep top of mind with your audience.
When implemented correctly, a strategic email marketing initiative can expand your conversation to your audience to a direct communication channel while building loyalty with your existing customers. Use this channel to educate, entertain and ultimately convert. Traffic generated through email often sees a much higher conversion rate compared to other channels and our experience can greatly enhance your current pipeline.
Why use email campaigns with Exolab?
- Warm up cold leads through drip feed campaigns
- Send offers direct to relevant audience segments
- Keep top of mind with valuable consumers and potential customers
- Use in combination with re-marketing to supercharge results
- Track click right through to conversion
