Branding and design for app connecting consumers to tradespeople

Jobs Done is a new brand and a new concept; a simple way to connect consumers and tradesmen for home improvements, renovations and repairs.

We helped Jobs Done create a visual identity, and supported the development of a new mobile app.

The main aim of Jobs Done is to connect customers with the tradespeople they need simply and quickly in one secure, managed place. Jobs Done also manages job quotes and payments, protecting both customers and contractors. We worked closely with the team to develop a bold, eye-catching visual brand identity that made them instantly identifiable and reflected their unique business model. We then developed a user journey – with an interactive demo in InVision – and created brand and user interface guidelines to help the development team implement our UX approach. The next phase of the project will be QA and testing, to ensure all users get a fit-for-purpose experience on launch.

Branding

As Jobs Done was primarily an app product, developing a brand meant focusing on a square format icon that read well at small sizes with enough additional elements for future material.

Primary Colour Palette

Secondary Colour Palette

Posting a job

Users select tradesperson type then briefly describe job
Users enter times and saved addresses tied to their account
App highlights tradespeople in their area - tradespeople receive alert

Tradespeople signup

Tradespeople sign up with one or more job roles
Tradespeople pay for access to jobs, charged at varying rates - basket shows total
Scroll & fill
Users must verify email to continue signup
Basket repeat on payment page
Payment

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